From B-Corps website: “certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose“
B-Corporations don’t pay lip service to social and environmental concerns. Instead, by applying for and obtaining this certification, organizations like Liquid Blue rise to the challenge of upholding peerless standards of ethical and environmental behavior.
With their Triple P framework – People, Profit, Planet – B-Corporation companies balance the sometimes misaligned incentives of treating their staff well, maximizing revenue, whilst protecting our fragile world and its ecosystems.
Other B-Corporation certificated businesses include clothing retailer Patagonia, Danone, Coutts Bank, ad agency Wieden + Kennedy and Illy Coffee. Liquid Blue is the first entertainment provider to obtain this certification.
To gain certification, applicants have their entire social and environmental impact assessed. This includes their effect upon employees, community, environment, and customers.
The process can take up to 10 months to complete and demonstrates a real commitment to remaining a socially and environmentally conscious business.